something:
co-creator: Oscar Freaney
The branding fuses visual design with fashion storytelling. I crafted a visual identity that exudes a sense of understated cool. By scanning the clothes themselves, I captured the unique textures and details of each piece, bringing a tactile connection to the digital experience. The understated aesthetic reflects the curated selection of designers we chose to represent, ensuring the brand stayed effortlessly authentic and true to its vision.